Example:  Success Stories Subscription Web Site - You could set up a paid subscription web site where you offer success stories of people that are related to your target audience. You would contact the people to allow you to write and publish their success story in exchange for free publicity and possible product promotion.

Example: Brainstorm Sessions - You would ask two or more experts to have a brainstorming session on the subject of your info product in exchange for free publicity. It could be in-person, over the phone, chat room, etc. You could convert it into audio, video, transcripts, etc.

Example:  Find A Product With No Affiliate Program - You could find a hot product being sold with no affiliate program and offer to sell it for them for a percentage of the sales. You could create an affiliate program for them where you're the sole affiliate to get your commission or you get a percentage of all the profits of the affiliate's sales.

Example: The "Everyone knows..." headline grabs your prospect's attention because it sounds like they should know even if they don't, everyone else does! Even if they do, it will attract them to read the rest of your ad to confirm it. Example: "Everyone Knows That Gasoline Will Only Get Higher, Right?"

Example: Having No Risk - Many people want to avoid risks in life. They avoid taking risk because they may not be able to afford the consequences. You could target product niches like medical insurance, legal insurance, life insurance, smoke detectors, safety equipment, etc.

Example: Sell your back-end products to your customers 
right after they order. Take them to a "Thank You" web page that includes other products you sell. For example, if you were selling perfume you could offer make-up as a back-end product. Another example, if you were selling coffee you could sell coffee cups as a back-end product.

Example: Write your ideas on paper; both good and bad ones. Don't get an idea and take the risk of forgetting it; it could be your future income or success. For example, you may have a whole list of ideas and you could take two or three of them and create a new product or service to sell.

Example: Set up a joint venture with your competition if you can't beat them. You could agree to work together to beat the other competition then share the profits. For example, you could create a product together that you both could promote or you both could share advertising costs to promote your businesses together.

Example: Make your readers visualize they have already bought your product in your ad. Tell them what results they have got from it and how it makes them feel. They'll already become emotionally attached before they buy. For example, you could say, "Imagine using our product to increase your sales by 600%!"

Example: Offer to write exclusive articles (that means you only submit them to one place) for high traffic web sites in exchange for a link back to your site. You could also target high subscriber e-zines if they include your resource box. These publishers will publish them quicker because they will be the only ones with this content.

Example: Create a friendly, long-term relationship with all your customers. Practice good customer service and follow-up with them on a regular basis. You could follow-up with gifts, greeting cards, free things, coupons, special offers, reminders, your e-zine, helpful advice, etc.

Example: Upsell to all your customers. You could sell add-on products, deluxe products, extra parts, related products, add-on services, etc. You could offer them add-on products before or after they reach your order page. Just make sure the upsell products are compatible with the main product you're selling.

Example: Forward interesting e-mails to your online friends with your signature file included. They may end up forwarding it to their friends and so on. It's like a chain reaction, your message will just keep multiplying in everyone's e-mail box. It could possible reach millions of people.

Example: Ask your visitors questions that induce thoughts, feelings, memories and emotions that will influence them to buy. You could ask questions about people's future, present and past. For example, you could say, "How many times in the past have you wished you had stuck with your diet?"